{"id":21413,"date":"2025-09-12T12:43:56","date_gmt":"2025-09-12T04:43:56","guid":{"rendered":"https:\/\/gqhongkong.com\/?p=21413"},"modified":"2025-09-12T20:24:45","modified_gmt":"2025-09-12T12:24:45","slug":"gq-cover-stephen-fung-a-directors-vision","status":"publish","type":"post","link":"https:\/\/gqhongkong.com\/en\/style-en\/gq-cover-stephen-fung-a-directors-vision","title":{"rendered":"GQ Cover: Stephen Fung, A Director’s Vision"},"content":{"rendered":"\n

In the world of creation, Stephen Fung has always been a lucid practitioner and a rational disruptor. His latest original anime project, Bucket Man<\/em>, begins with a seemingly absurd premise \u2014 a superhero with a plastic bucket on his head. But this is not a whimsical invention; it is born from lived experiences, transforming a piece of collective memory familiar to Hongkongers into art and cultural creativity.<\/p>\n\n\n\n

On the day of our interview, Stephen Fung walked into the Rosewood Hotel shoot with a smile that instantly lit up the room. Yet, once the cameras started rolling, his poetic obsession with every sliver of light came through. From wardrobe to lighting, backdrop to camera angle, his directorial instincts sharpened every detail, adding subtle layers and texture to the shoot.<\/p>\n\n\n\n

Naturally, our conversation began with his latest creative venture, Bucket Man<\/em>. The project\u2019s origins themselves embody a storm of creative subversion. \u201cIt all started with a digital art piece. I saw a character with a bucket on his head, and I found it so amusing \u2014 it reminded me of that old red plastic bucket in my childhood home. It was so \u2018Hong Kong,\u2019 so everyday,\u201d he explains. <\/p>\n\n\n\n

Fung didn\u2019t choose to start with an elaborate worldbuilding exercise or a complex character arc. Instead, he leaned into something incredibly simple, even silly: a bucket, no longer just a container, but a symbol. It represents adaptability, resourcefulness, and resilience \u2014 the Hong Kong spirit. \u201cI don\u2019t want this bucket to be too heavy a metaphor. <\/p>\n\n\n\n

This anime hero is funny; he fights, but he also makes you think of your childhood \u2014 maybe your mom used that same bucket to wash dishes. If you connect, you\u2019ll understand. If not, that\u2019s fine too. It\u2019s just a lighthearted anime; it doesn\u2019t need to be overanalysed. What matters is that it\u2019s bold, local, and distinctive \u2014 he can run across rooftops wearing flip-flops.\u201d This light-touch attitude lies at the heart of Fung\u2019s creative philosophy: creativity shouldn\u2019t begin with too many assumptions or calculations. Instead, it should return to the most primal spark, the moment of genuine resonance.<\/p>\n\n\n\n

\"\"
Bomber jacket, overshirt, shirt, trousers and slip-ons, Canali<\/figcaption><\/figure>\n\n\n\n

Many people know Stephen Fung from films like Gen-X Cops<\/em> or Tai Chi Zero<\/em>, but in truth, humor and subversion have always run through his creative DNA. \u201cI like work that is lighthearted, even a little offbeat. Overly didactic or solemn themes aren\u2019t really my cup of tea. My first feature, Enter the Phoenix<\/em>, and later House of Fury<\/em>, even my early project Stephen\u2019s Diary<\/em>, all leaned toward humor, even outright comedy. Even when tackling something traditionally serious, like martial arts, I try to inject a twist or a subversive element. For example, when I made Tai Chi Zero<\/em>, I added a dose of wild steampunk aesthetics.\u201d<\/p>\n\n\n\n

And he\u2019s right \u2014 why must heroes always be tortured and tragic? Why must martial arts always feel heavy? This instinct to dismantle the solemn through humor has run across his career, shaping a distinct personal style. The tone of Bucket Man<\/em> aligns more with Dr. Slump<\/em>, early Dragon Ball<\/em>, or the recent Sakamoto Days<\/em> \u2014 action-packed, yes, but driven even more by humor. \u201cWe creators aren\u2019t here to save the world or stop wars. We don\u2019t need to take ourselves that seriously. Sometimes, embracing childlike playfulness actually connects us to people more deeply.\u201d This isn\u2019t just a stance on content, but a critique of the broader creative ecosystem: why must genres be boxed in? Why is comedy equated with a lack of seriousness? Fung shows us, through practice, that humor itself is a powerful creative weapon.<\/p>\n\n\n\n

\"\"
Knit sweater, Dior Men. Serpenti Viper necklace in white gold with diamonds, Octo Finissimo Skeleton 8 Days watch in titanium, B.zero1 bracelet in white gold with diamonds, Bvlgari.<\/figcaption><\/figure>\n\n\n\n

When speaking about creativity and cultural trends, Fung offers a sharp take on the concept of \u201cicon\u201d: \u201cBeing an icon isn\u2019t just about success in one field. It\u2019s about recognition and connection from the public.\u201d He stresses that a true icon is forged through time and collective validation. \u201cI can call myself a comedic genius, but if no one laughs, that\u2019s just me flattering myself. Whether in music or fashion, an icon is something time and audiences must prove.\u201d For Fung, icons cannot be manufactured; they emerge only through endurance. \u201cYou have to weather storms and still hold your ground before people recognize you as an icon.\u201d This definition reflects his deep grasp of creative work \u2014 true classics must withstand time, not just hype.<\/p>\n\n\n\n

He uses Bucket Man<\/em> as an example: \u201cThis project wasn\u2019t born from asking, \u2018What does the market want?\u2019 It began with a digital artwork I loved, then grew into a story I wanted to tell. If I had asked whether the market wanted a \u2018bucket hero,\u2019 this would never have happened.\u201d<\/p>\n\n\n\n

\"\"
Shirt, Herm\u00e8s. Bvlgari Bvlgari 50th Anniversary Limited Edition watch with green marble dial, B.zero1 bracelet in yellow gold, B.zero1 Rock ring in yellow gold with diamonds, Bvlgari<\/figcaption><\/figure>\n\n\n\n

From the humble red bucket to his critique of algorithm-driven creativity, Fung\u2019s creative journey embodies a calm yet unshakable resistance against convention \u2014 or, in Cantonese slang, \u201cOld Fung refuses to be too old Fung.\u201d \u201cChinese culture often judges by appearances \u2014 long hair means you\u2019re a troublemaker, being a doctor or lawyer means you\u2019re successful. That thinking bleeds into creation too: anime should look this way, movies should look that way, superheroes wear spandex, martial artists wear flowing robes. But creativity is about breaking that inertia. Why can\u2019t a bucket be a hero? Why can\u2019t humor have depth? Why must we always follow formulas for success?\u201d He concludes, \u201cCreativity isn\u2019t about subversion for its own sake; it\u2019s about rediscovering the most authentic spark. Like that red bucket \u2014 it might not mean much to everyone, but if even one person remembers their own story because of it, then this creative revolution is worth it.\u201d<\/p>\n\n\n\n

\"\"
Trench coat, regular shirt and wool chinos, Canali. B.zero1 Rock necklace in yellow gold, B.zero1 ring in yellow gold, Bvlgari Tubogas bracelet in yellow gold, Bvlgari Bvlgari watch in yellow gold with black opaline dial, Bvlgari<\/figcaption><\/figure>\n\n\n\n

And speaking of creativity and culture, Fung has taken Bucket Man<\/em> further by partnering with Hong Kong\u2019s godfather of designer toys, Michael Lau, who hasn\u2019t released a new figure in years. This collaboration itself is a cross-disciplinary experiment. \u201cMichael hasn\u2019t made a new figure in ages. This time, we took a digital comic character, turned it into a physical model, then brought it back into anime \u2014 the entire process is a cycle of creativity.\u201d Fung emphasizes that this isn\u2019t just a crossover collaboration, but a shared exploration of what \u201ctrend\u201d really means. \u201cPeople think being trendy is about what clothes you wear or music you listen to. But to me, \u2018trend\u2019 is a mindset \u2014 are you open to new things? Do you understand why young people make the choices they do?\u201d Vinyl records coming back, for example, isn\u2019t just about nostalgia; it\u2019s a rebellion against algorithm-driven playlists. \u201cYoung people don\u2019t want to be told what to listen to \u2014 they want to decide. That attitude itself is \u2018trend.\u2019\u201d<\/p>\n\n\n\n

In an era dominated by algorithms, categories, and frameworks, Stephen Fung and his Bucket Man<\/em> remind us: creativity is never about meeting others\u2019 expectations, but about climbing out of the bucket and seeing a bigger sky.<\/p>\n\n\n\n

And this revolution has only just begun.<\/p>\n\n\n\n

In a world where algorithms increasingly dictate content, creators face unprecedented challenges: Netflix lets data shape plotlines, social media measures success in clicks. How does Fung view this \u201calgorithmic cage\u201d? \u201cIt\u2019s a dilemma. The general public may not mind choices being made for them \u2014 like Steve Jobs once said, consumers don\u2019t know what they want until you show it to them. But true creatives, young people, they want to express themselves, they refuse to be labeled.\u201d Algorithms, he believes, can be references, but never the scripture. \u201cIf you only follow data, all you\u2019ll produce are cookie-cutter copies. Creativity\u2019s value lies precisely in its immeasurability.\u201d<\/p>\n\n\n\n

\"\"
Suit, shirt and tie, Canali<\/figcaption><\/figure>\n\n\n\n
\"\"
Shirt, trousers and belt, Herm\u00e9s. B.zero1 Rock yellow gold ring with diamonds, Bvlgari<\/figcaption><\/figure>\n\n\n\n

Photography: Reuben Foong 
Editorial Director: Jumius Wong
Creative Direction and Styling: Jenine Oh
Production Executive: Second Li
Producer: Carman Lam
Hair: Sev Tsang, Johnny Ho @ Hairculture
Makeup: Hetty Wong 
Photographer\u2019s assistant: Amos Lee, Kan Yuk 
Lighting: Samuel Chan Tsz Ki
Lighting Assistant: Derek Li
Fashion Assistants: Sing Lei, Lok Chan
Location: Rosewood Hong Kong 
Cover Wardrobe: Canali 
Cover Watches & Jewellery: Bvlgari<\/p>\n","protected":false},"excerpt":{"rendered":"

The Hong Kong representative cover star of GQ Hong Kong\u2019s inaugural issue tells us how to push the boundaries and “think outside the bucket”.<\/p>\n","protected":false},"author":13,"featured_media":21960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,248,247],"tags":[],"authors":[],"class_list":["post-21413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-eng","category-style-en","category-top-stories-en"],"acf":[],"yoast_head":"\nGQ Cover: Stephen Fung, A Director's Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gqhongkong.com\/en\/style-en\/gq-cover-stephen-fung-a-directors-vision\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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