{"id":40275,"date":"2026-01-05T13:44:08","date_gmt":"2026-01-05T05:44:08","guid":{"rendered":"https:\/\/gqhongkong.com\/?p=40275"},"modified":"2026-01-05T14:18:22","modified_gmt":"2026-01-05T06:18:22","slug":"louis-vuitton-monogram-130th-anniversary-from-anti-counterfeiting-design-to-a-cross-generational-cultural-icon","status":"publish","type":"post","link":"https:\/\/gqhongkong.com\/en\/top-stories-en\/louis-vuitton-monogram-130th-anniversary-from-anti-counterfeiting-design-to-a-cross-generational-cultural-icon","title":{"rendered":"Louis Vuitton Monogram 130th Anniversary: From Anti-Counterfeiting Design to a Cross-Generational Cultural Icon"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The Birth of the Monogram: A Design Created for Anti-Counterfeiting<\/h2>\n\n\n    <div id=\"swiper-gallery-block_9d76055a852f8dcfb2c1d9dae3393f41\" class=\"swiper-gallery-block\">\r\n        <!-- Swiper Slider -->\r\n        <div class=\"swiper gallery-swiper\">\r\n            <div class=\"swiper-wrapper\">\r\n                                    <div class=\"swiper-slide\" data-gallery-id=\"block_9d76055a852f8dcfb2c1d9dae3393f41\" data-image-index=\"0\">\r\n                        <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/The-Monogram-canvas-created-by-Georges-Vuitton-in-1896-spans-the-20th-century.-Still-vibrant-today-and-occasionally-adorned-with-bold-color-1-1024x683.jpg\" \r\n                             alt=\"\"\r\n                             class=\"swiper-gallery-thumb\">\r\n                                                    <div class=\"swiper-caption\">La Toile Monogram, creee par Georges Vuitton en 1896, traverse le XXe siecle. Elle est toujours vivante et se parant parfois d&#039;audacieuses couleurs et variantes, elle continue plus que jamais a symboliser la Maison a l&#039;oree du XXIe siecle<\/div>\r\n                                                <div class=\"previewBox\">\r\n                            <svg width=\"19\" height=\"18\" viewBox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M15.0858 2H11.5V0H18.5V7H16.5V3.41421L12.2071 7.7071L10.7929 6.29289L15.0858 2ZM0.5 11H2.5V14.5858L6.79289 10.2929L8.2071 11.7071L3.91421 16H7.5V18H0.5V11Z\" fill=\"#121212\"\/>\r\n                        <\/svg>\r\n\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\" data-gallery-id=\"block_9d76055a852f8dcfb2c1d9dae3393f41\" data-image-index=\"1\">\r\n                        <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Low-Trunk-in-Monogram-Canvas-1906-1024x764.jpg\" \r\n                             alt=\"\"\r\n                             class=\"swiper-gallery-thumb\">\r\n                                                    <div class=\"swiper-caption\">Malle Basse en toile Monogram -1906. Fermee, vue de face.<\/div>\r\n                                                <div class=\"previewBox\">\r\n                            <svg width=\"19\" height=\"18\" viewBox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M15.0858 2H11.5V0H18.5V7H16.5V3.41421L12.2071 7.7071L10.7929 6.29289L15.0858 2ZM0.5 11H2.5V14.5858L6.79289 10.2929L8.2071 11.7071L3.91421 16H7.5V18H0.5V11Z\" fill=\"#121212\"\/>\r\n                        <\/svg>\r\n\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\" data-gallery-id=\"block_9d76055a852f8dcfb2c1d9dae3393f41\" data-image-index=\"2\">\r\n                        <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Low-Trunk-in-Woven-Monogram-Canvas-1897-1-1024x769.jpg\" \r\n                             alt=\"\"\r\n                             class=\"swiper-gallery-thumb\">\r\n                                                    <div class=\"swiper-caption\">Malle Basse en toile Monogram tissee, 1897. Vue de detail sur le couvercle.<\/div>\r\n                                                <div class=\"previewBox\">\r\n                            <svg width=\"19\" height=\"18\" viewBox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M15.0858 2H11.5V0H18.5V7H16.5V3.41421L12.2071 7.7071L10.7929 6.29289L15.0858 2ZM0.5 11H2.5V14.5858L6.79289 10.2929L8.2071 11.7071L3.91421 16H7.5V18H0.5V11Z\" fill=\"#121212\"\/>\r\n                        <\/svg>\r\n\r\n                        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <!-- Add navigation buttons -->\r\n            <div class=\"swiper-button-prev-custgal\">\r\n<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M12 19L13.2381 17.7619L8.35123 12.875L19 12.875L19 11.125L8.35123 11.125L13.2381 6.2381L12 5L5 12L12 19Z\" fill=\"#121212\"><\/path>\r\n                            <\/svg>\r\n            <\/div>\r\n            <div class=\"swiper-button-next-custgal\">\r\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M12 5L10.7619 6.23814L15.6488 11.125L5 11.125V12.875L15.6488 12.875L10.7619 17.7619L12 19L19 12L12 5Z\" fill=\"#121212\"><\/path>\r\n                            <\/svg>\r\n            <\/div>\r\n        <\/div>\r\n        \r\n        <!-- Gallery Modal (same as before) -->\r\n        <div class=\"gallery-modal\" id=\"gallery-modal-block_9d76055a852f8dcfb2c1d9dae3393f41\" style=\"display:none;\">\r\n            <div class=\"gallery-modal-header\">\r\n                <button class=\"toggle-view-btn\" data-view=\"grid\">\r\n                    <svg width=\"22\" height=\"23\" viewBox=\"0 0 22 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                        <path d=\"M2.74967 3.25C2.24342 3.25 1.83301 3.66041 1.83301 4.16667V9.66667C1.83301 10.1729 2.24342 10.5833 2.74967 10.5833H9.16634C9.67262 10.5833 10.083 10.1729 10.083 9.66667V4.16667C10.083 3.66041 9.67262 3.25 9.16634 3.25H2.74967ZM3.66634 8.75V5.08333H8.24967V8.75H3.66634ZM2.74967 12.4167C2.24342 12.4167 1.83301 12.8271 1.83301 13.3333V18.8333C1.83301 19.3396 2.24342 19.75 2.74967 19.75H9.16634C9.67262 19.75 10.083 19.3396 10.083 18.8333V13.3333C10.083 12.8271 9.67262 12.4167 9.16634 12.4167H2.74967ZM3.66634 17.9167V14.25H8.24967V17.9167H3.66634ZM11.9163 4.16667C11.9163 3.66041 12.3267 3.25 12.833 3.25H19.2497C19.7559 3.25 20.1663 3.66041 20.1663 4.16667V9.66667C20.1663 10.1729 19.7559 10.5833 19.2497 10.5833H12.833C12.3267 10.5833 11.9163 10.1729 11.9163 9.66667V4.16667ZM13.7497 5.08333V8.75H18.333V5.08333H13.7497ZM12.833 12.4167C12.3267 12.4167 11.9163 12.8271 11.9163 13.3333V18.8333C11.9163 19.3396 12.3267 19.75 12.833 19.75H19.2497C19.7559 19.75 20.1663 19.3396 20.1663 18.8333V13.3333C20.1663 12.8271 19.7559 12.4167 19.2497 12.4167H12.833ZM13.7497 17.9167V14.25H18.333V17.9167H13.7497Z\" fill=\"#F8F8F8\"\/>\r\n                    <\/svg>\r\n                    \u6295\u5f71\u7247\u6aa2\u8996\r\n                <\/button>\r\n                <button class=\"close-gallery-modal\">\r\n                    <svg width=\"22\" height=\"23\" viewBox=\"0 0 22 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                        <path d=\"M9.70407 11.4999L2.56055 4.35642L3.85691 3.06006L11.0004 10.2035L18.1439 3.06006L19.4403 4.35642L12.2968 11.4999L19.4403 18.6433L18.1439 19.9398L11.0004 12.7963L3.85691 19.9398L2.56055 18.6433L9.70407 11.4999Z\" fill=\"white\"\/>\r\n                    <\/svg>\r\n                    \u95dc\u9589\r\n                <\/button>\r\n            <\/div>\r\n            \r\n            <div class=\"gallery-grid-view\" style=\"display: block;\">\r\n                <div class=\"gallery-grid-container\">\r\n                                            <div class=\"gallery-grid-item\" data-image-id=\"40231\">\r\n                            <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/The-Monogram-canvas-created-by-Georges-Vuitton-in-1896-spans-the-20th-century.-Still-vibrant-today-and-occasionally-adorned-with-bold-color-1-300x200.jpg\" \r\n                                 alt=\"\"\r\n                                 data-full=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/The-Monogram-canvas-created-by-Georges-Vuitton-in-1896-spans-the-20th-century.-Still-vibrant-today-and-occasionally-adorned-with-bold-color-1.jpg\"\r\n                                 data-caption=\"La Toile Monogram, creee par Georges Vuitton en 1896, traverse le XXe siecle. Elle est toujours vivante et se parant parfois d&#039;audacieuses couleurs et variantes, elle continue plus que jamais a symboliser la Maison a l&#039;oree du XXIe siecle\">\r\n                        <\/div>\r\n                                            <div class=\"gallery-grid-item\" data-image-id=\"40227\">\r\n                            <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Low-Trunk-in-Monogram-Canvas-1906-300x224.jpg\" \r\n                                 alt=\"\"\r\n                                 data-full=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Low-Trunk-in-Monogram-Canvas-1906.jpg\"\r\n                                 data-caption=\"Malle Basse en toile Monogram -1906. Fermee, vue de face.\">\r\n                        <\/div>\r\n                                            <div class=\"gallery-grid-item\" data-image-id=\"40229\">\r\n                            <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Low-Trunk-in-Woven-Monogram-Canvas-1897-1-300x225.jpg\" \r\n                                 alt=\"\"\r\n                                 data-full=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Low-Trunk-in-Woven-Monogram-Canvas-1897-1.jpg\"\r\n                                 data-caption=\"Malle Basse en toile Monogram tissee, 1897. Vue de detail sur le couvercle.\">\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n            \r\n            <div class=\"gallery-single-view\" style=\"display: none;\">\r\n                <div class=\"gallery-single-container\">\r\n                    <div class=\"gallery-single-image\">\r\n                        <img decoding=\"async\" src=\"\" alt=\"\" id=\"current-gallery-image\">\r\n                        <div class=\"image-caption\" id=\"current-image-caption\"><\/div>\r\n                    <\/div>\r\n                    <div class=\"gallery-navigation\">\r\n                        <button class=\"prev-image nextPrevCustom\">\r\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M12 19L13.2381 17.7619L8.35123 12.875L19 12.875L19 11.125L8.35123 11.125L13.2381 6.2381L12 5L5 12L12 19Z\" fill=\"#121212\"\/>\r\n                            <\/svg>\r\n                        <\/button>\r\n                        <button class=\"next-image nextPrevCustom\">\r\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M12 5L10.7619 6.23814L15.6488 11.125L5 11.125V12.875L15.6488 12.875L10.7619 17.7619L12 19L19 12L12 5Z\" fill=\"#121212\"\/>\r\n                            <\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    \n\n\n<p>The origins of the Monogram can be traced back to 1896. That year, Georges Vuitton, son of the Maison\u2019s founder, created the now-iconic motif to both honour his father and combat the surge of counterfeits in the market. He combined the \u201cLV\u201d initials with floral emblems and geometric medallions, registering the design as a patented pattern and establishing one of the brand\u2019s earliest anti-counterfeiting signatures. What began as a technical solution soon transcended its functional purpose, as the Monogram\u2019s precise proportions and elegant construction marked the beginning of a design legacy that would endure for more than a century.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"1024\" data-id=\"40134\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/The-train-Journey-advertising-illustration-1929-954x1024.jpg\" alt=\"\" class=\"wp-image-40134\" srcset=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/The-train-Journey-advertising-illustration-1929-954x1024.jpg 954w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/The-train-Journey-advertising-illustration-1929-280x300.jpg 280w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/The-train-Journey-advertising-illustration-1929-768x824.jpg 768w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/The-train-Journey-advertising-illustration-1929-1431x1536.jpg 1431w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/The-train-Journey-advertising-illustration-1929-1908x2048.jpg 1908w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><figcaption class=\"wp-element-caption\">1929\u5e74\u7684\u5ee3\u544a\u63d2\u5716<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"1024\" data-id=\"40136\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Adopt-Louis-Vuitton-Wardrobe-trunks-Advertisement-published-in-LIllustration-on-June-13-1931-depicting-Wardrobe-756x1024.jpg\" alt=\"\" class=\"wp-image-40136\" srcset=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Adopt-Louis-Vuitton-Wardrobe-trunks-Advertisement-published-in-LIllustration-on-June-13-1931-depicting-Wardrobe-756x1024.jpg 756w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Adopt-Louis-Vuitton-Wardrobe-trunks-Advertisement-published-in-LIllustration-on-June-13-1931-depicting-Wardrobe-222x300.jpg 222w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Adopt-Louis-Vuitton-Wardrobe-trunks-Advertisement-published-in-LIllustration-on-June-13-1931-depicting-Wardrobe-768x1040.jpg 768w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Adopt-Louis-Vuitton-Wardrobe-trunks-Advertisement-published-in-LIllustration-on-June-13-1931-depicting-Wardrobe-1135x1536.jpg 1135w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Adopt-Louis-Vuitton-Wardrobe-trunks-Advertisement-published-in-LIllustration-on-June-13-1931-depicting-Wardrobe-1513x2048.jpg 1513w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>From a design perspective, the Monogram was deeply influenced by the ornamental language of its time, notably Neo-Gothic motifs popular in Paris, Japonisme, and the emerging Art Deco movement. The geometric beauty found in quatrefoils, rose windows, and Japanese family crests was distilled into a subtle yet balanced pattern system, forming the visual foundation that allows the Monogram to remain timeless. This blend of technical precision and artistic sensitivity also made the Monogram one of the earliest and most significant examples of modern brand identity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From Trunks to Everyday Life: The Evolution of the Monogram in Modern Travel<\/h2>\n\n\n    <div id=\"swiper-gallery-block_31f51470c3b0cecb15638963fe2b0618\" class=\"swiper-gallery-block\">\r\n        <!-- Swiper Slider -->\r\n        <div class=\"swiper gallery-swiper\">\r\n            <div class=\"swiper-wrapper\">\r\n                                    <div class=\"swiper-slide\" data-gallery-id=\"block_31f51470c3b0cecb15638963fe2b0618\" data-image-index=\"0\">\r\n                        <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Fashion-Story-3-130th-Monogram-Anniversary-1920x1080-1-1024x576.jpg\" \r\n                             alt=\"\"\r\n                             class=\"swiper-gallery-thumb\">\r\n                                                <div class=\"previewBox\">\r\n                            <svg width=\"19\" height=\"18\" viewBox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M15.0858 2H11.5V0H18.5V7H16.5V3.41421L12.2071 7.7071L10.7929 6.29289L15.0858 2ZM0.5 11H2.5V14.5858L6.79289 10.2929L8.2071 11.7071L3.91421 16H7.5V18H0.5V11Z\" fill=\"#121212\"\/>\r\n                        <\/svg>\r\n\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\" data-gallery-id=\"block_31f51470c3b0cecb15638963fe2b0618\" data-image-index=\"1\">\r\n                        <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Fashion-Story-4-130th-Monogram-Anniversary-1920x1080-1-1024x576.jpg\" \r\n                             alt=\"\"\r\n                             class=\"swiper-gallery-thumb\">\r\n                                                <div class=\"previewBox\">\r\n                            <svg width=\"19\" height=\"18\" viewBox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M15.0858 2H11.5V0H18.5V7H16.5V3.41421L12.2071 7.7071L10.7929 6.29289L15.0858 2ZM0.5 11H2.5V14.5858L6.79289 10.2929L8.2071 11.7071L3.91421 16H7.5V18H0.5V11Z\" fill=\"#121212\"\/>\r\n                        <\/svg>\r\n\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\" data-gallery-id=\"block_31f51470c3b0cecb15638963fe2b0618\" data-image-index=\"2\">\r\n                        <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Fashion-Story-1-130th-Monogram-Anniversary-1920x1080-1-1024x576.jpg\" \r\n                             alt=\"\"\r\n                             class=\"swiper-gallery-thumb\">\r\n                                                <div class=\"previewBox\">\r\n                            <svg width=\"19\" height=\"18\" viewBox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M15.0858 2H11.5V0H18.5V7H16.5V3.41421L12.2071 7.7071L10.7929 6.29289L15.0858 2ZM0.5 11H2.5V14.5858L6.79289 10.2929L8.2071 11.7071L3.91421 16H7.5V18H0.5V11Z\" fill=\"#121212\"\/>\r\n                        <\/svg>\r\n\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\" data-gallery-id=\"block_31f51470c3b0cecb15638963fe2b0618\" data-image-index=\"3\">\r\n                        <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Fashion-Story-7-130th-Monogram-Anniversary-1920x1080-1-1024x576.jpg\" \r\n                             alt=\"\"\r\n                             class=\"swiper-gallery-thumb\">\r\n                                                <div class=\"previewBox\">\r\n                            <svg width=\"19\" height=\"18\" viewBox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                            <path d=\"M15.0858 2H11.5V0H18.5V7H16.5V3.41421L12.2071 7.7071L10.7929 6.29289L15.0858 2ZM0.5 11H2.5V14.5858L6.79289 10.2929L8.2071 11.7071L3.91421 16H7.5V18H0.5V11Z\" fill=\"#121212\"\/>\r\n                        <\/svg>\r\n\r\n                        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <!-- Add navigation buttons -->\r\n            <div class=\"swiper-button-prev-custgal\">\r\n<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M12 19L13.2381 17.7619L8.35123 12.875L19 12.875L19 11.125L8.35123 11.125L13.2381 6.2381L12 5L5 12L12 19Z\" fill=\"#121212\"><\/path>\r\n                            <\/svg>\r\n            <\/div>\r\n            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data-full=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Fashion-Story-4-130th-Monogram-Anniversary-1920x1080-1.jpg\"\r\n                                 data-caption=\"\">\r\n                        <\/div>\r\n                                            <div class=\"gallery-grid-item\" data-image-id=\"40146\">\r\n                            <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Fashion-Story-1-130th-Monogram-Anniversary-1920x1080-1-300x169.jpg\" \r\n                                 alt=\"\"\r\n                                 data-full=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Fashion-Story-1-130th-Monogram-Anniversary-1920x1080-1.jpg\"\r\n                                 data-caption=\"\">\r\n                        <\/div>\r\n                                            <div class=\"gallery-grid-item\" data-image-id=\"40153\">\r\n                            <img decoding=\"async\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Fashion-Story-7-130th-Monogram-Anniversary-1920x1080-1-300x169.jpg\" \r\n                                 alt=\"\"\r\n                                 data-full=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Fashion-Story-7-130th-Monogram-Anniversary-1920x1080-1.jpg\"\r\n                                 data-caption=\"\">\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n            \r\n            <div class=\"gallery-single-view\" style=\"display: none;\">\r\n                <div class=\"gallery-single-container\">\r\n                    <div class=\"gallery-single-image\">\r\n                        <img decoding=\"async\" src=\"\" alt=\"\" id=\"current-gallery-image\">\r\n                        <div class=\"image-caption\" id=\"current-image-caption\"><\/div>\r\n                    <\/div>\r\n                    <div class=\"gallery-navigation\">\r\n                        <button class=\"prev-image nextPrevCustom\">\r\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M12 19L13.2381 17.7619L8.35123 12.875L19 12.875L19 11.125L8.35123 11.125L13.2381 6.2381L12 5L5 12L12 19Z\" fill=\"#121212\"\/>\r\n                            <\/svg>\r\n                        <\/button>\r\n                        <button class=\"next-image nextPrevCustom\">\r\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                                <path d=\"M12 5L10.7619 6.23814L15.6488 11.125L5 11.125V12.875L15.6488 12.875L10.7619 17.7619L12 19L19 12L12 5Z\" fill=\"#121212\"\/>\r\n                            <\/svg>\r\n                        <\/button>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    \n\n\n<p>As travel habits and the pace of modern life evolved, the Monogram gradually expanded beyond the world of trunks. In 1959, the introduction of a new coated canvas allowed the motif to be applied to softer, lighter leather goods. Iconic bags such as the Speedy, Keepall, and No\u00e9 soon followed, capturing a growing desire for mobility, freedom, and everyday versatility. Later designs, including the Alma and the Neverfull, further brought the Monogram into urban life, cementing its role as an essential part of contemporary daily use.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DQElEBPCm_f\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DQElEBPCm_f\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">\u5728 Instagram \u67e5\u770b\u9019\u5247\u8cbc\u6587<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DQElEBPCm_f\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Louis Vuitton\uff08@louisvuitton\uff09\u5206\u4eab\u7684\u8cbc\u6587<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Entering the 21st century, the Monogram evolved beyond a brand emblem and became a canvas for creative dialogue. Successive artistic directors\u2014from Marc Jacobs and Nicolas Ghesqui\u00e8re to Virgil Abloh and Pharrell Williams\u2014have each reinterpreted the iconic motif through their own stylistic lens. Collaborations with artists such as Takashi Murakami, Yayoi Kusama, and Richard Prince further pushed the Monogram beyond fashion, embedding it into the realms of contemporary art and popular culture, and continuously expanding its imaginative possibilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Monogram Anniversary Collection: Reimagining an Icon<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"40158\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Alma-Monogram-Origine-Bleu-Courrier-and-Rose-Ruban1600x2000-819x1024.jpg\" alt=\"\" class=\"wp-image-40158\" srcset=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Alma-Monogram-Origine-Bleu-Courrier-and-Rose-Ruban1600x2000-819x1024.jpg 819w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Alma-Monogram-Origine-Bleu-Courrier-and-Rose-Ruban1600x2000-240x300.jpg 240w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Alma-Monogram-Origine-Bleu-Courrier-and-Rose-Ruban1600x2000-768x960.jpg 768w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Alma-Monogram-Origine-Bleu-Courrier-and-Rose-Ruban1600x2000-1229x1536.jpg 1229w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Alma-Monogram-Origine-Bleu-Courrier-and-Rose-Ruban1600x2000.jpg 1600w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"40160\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Noe-Side-Trunk-Speedy-Monogram-Origine-Ebene-1600x2000-1-819x1024.jpg\" alt=\"\" class=\"wp-image-40160\" srcset=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Noe-Side-Trunk-Speedy-Monogram-Origine-Ebene-1600x2000-1-819x1024.jpg 819w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Noe-Side-Trunk-Speedy-Monogram-Origine-Ebene-1600x2000-1-240x300.jpg 240w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Noe-Side-Trunk-Speedy-Monogram-Origine-Ebene-1600x2000-1-768x960.jpg 768w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Noe-Side-Trunk-Speedy-Monogram-Origine-Ebene-1600x2000-1-1229x1536.jpg 1229w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Noe-Side-Trunk-Speedy-Monogram-Origine-Ebene-1600x2000-1.jpg 1600w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>To mark the 130th anniversary of the Monogram, Louis Vuitton will launch a year-long celebration starting January 2026. The first chapter highlights the Maison\u2019s five most iconic bags, Speedy, Keepall, No\u00e9, Alma, and Neverfull, tracing how the Monogram evolved with the times, moving from travel trunks to modern leather goods, and accompanying generations through every chapter of their journeys.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"40162\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-speedy-20-trunk-monogram-origine-ebene-Speedy-30-soft-VVN-Speedy-30-soft-Time-Trunk-1080x1920-1-576x1024.jpg\" alt=\"\" class=\"wp-image-40162\" srcset=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-speedy-20-trunk-monogram-origine-ebene-Speedy-30-soft-VVN-Speedy-30-soft-Time-Trunk-1080x1920-1-576x1024.jpg 576w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-speedy-20-trunk-monogram-origine-ebene-Speedy-30-soft-VVN-Speedy-30-soft-Time-Trunk-1080x1920-1-169x300.jpg 169w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-speedy-20-trunk-monogram-origine-ebene-Speedy-30-soft-VVN-Speedy-30-soft-Time-Trunk-1080x1920-1-768x1365.jpg 768w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-speedy-20-trunk-monogram-origine-ebene-Speedy-30-soft-VVN-Speedy-30-soft-Time-Trunk-1080x1920-1-864x1536.jpg 864w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-speedy-20-trunk-monogram-origine-ebene-Speedy-30-soft-VVN-Speedy-30-soft-Time-Trunk-1080x1920-1.jpg 1080w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"40164\" src=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Time-Trunk-Alma-GM-1600x2000-1-819x1024.jpg\" alt=\"\" class=\"wp-image-40164\" srcset=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Time-Trunk-Alma-GM-1600x2000-1-819x1024.jpg 819w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Time-Trunk-Alma-GM-1600x2000-1-240x300.jpg 240w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Time-Trunk-Alma-GM-1600x2000-1-768x960.jpg 768w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Time-Trunk-Alma-GM-1600x2000-1-1229x1536.jpg 1229w, https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/01\/Still-life-Time-Trunk-Alma-GM-1600x2000-1.jpg 1600w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The accompanying Monogram Anniversary Collection reinterprets the classic motif through three distinct directions. The Monogram Origine line uses newly developed canvas and soft, understated tones to echo the spirit of the original 1896 design. The VVN line focuses on natural vegetable-tanned leather, allowing the material to develop its own patina over time and celebrating the beauty of aging. Meanwhile, the Time Trunk line draws on trompe-l\u2019\u0153il prints and structural details to recreate the metal hardware and construction of vintage trunks, translating hard-sided craftsmanship into a contemporary visual language. Together, the three series, rooted respectively in canvas, leather, and trunk-making savoir-faire, form a comprehensive tribute to the Maison\u2019s heritage.<\/p>\n\n\n\n<p>From a simple anti-counterfeiting device to a global cultural icon, the Monogram\u2019s 130-year legacy endures not because of nostalgia, but because it consistently strikes a balance between tradition and innovation. For Louis Vuitton, this anniversary is not merely a retrospective, it is a reaffirmation of how the Maison continues to uphold a clear identity and creative vitality in an ever-changing world.<\/p>\n\n\n\n<p>Image Courtesy of Louis Vuitton<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As 2026 approaches, the Monogram is set to celebrate its 130th anniversary. The iconic LV initials and floral emblems have long been synonymous with luxury, travel, and exceptional craftsmanship. <\/p>\n","protected":false},"author":13,"featured_media":40215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[247],"tags":[],"authors":[],"class_list":["post-40275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Louis Vuitton Monogram 130th Anniversary<\/title>\n<meta name=\"description\" content=\"The iconic LV initials and floral emblems have long been synonymous with luxury, travel, and exceptional craftsmanship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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