{"id":70093,"date":"2026-09-17T11:59:00","date_gmt":"2026-09-17T03:59:00","guid":{"rendered":"https:\/\/gqhongkong.com\/?p=70093"},"modified":"2026-09-17T10:50:23","modified_gmt":"2026-09-17T02:50:23","slug":"gq-wealth-shee-tse-koon-interview","status":"publish","type":"post","link":"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-shee-tse-koon-interview","title":{"rendered":"\u3010GQ Wealth\u3011The Soul of Capital: Shee Tse Koon on Purpose, History, and Why You Shouldn\u2019t Chase Your Next Promotion"},"content":{"rendered":"\n<p>\u201cYou can have a big house, you can only stay in one room. You can have a lot of chairs, you can only sit at one spot. You can have a whole table of food, you can only eat that much.\u201d<\/p>\n\n\n\n<p>It is a striking sentiment, especially coming from a man who spends his days navigating the sprawling portfolios of Asia\u2019s ultra-high-net-worth families. But for Shee Tse Koon, the very concept of wealth has undergone a profound evolution. While he is the head of one of Asia\u2019s biggest wealth franchises and the key executive who is leading the bank\u2019s quest to grow retail and wealth AUM to more than SGD 1 trillion by 2030, Shee Tse Koon\u2019s perspective goes beyond the pursuit of numbers. In today\u2019s landscape, the ultimate metric of success isn\u2019t the size of the fortune\u2014it\u2019s the magnitude of its impact.<\/p>\n\n\n\n<p>If you are looking for a traditional banker obsessed solely with basis points and quarterly yields, you have come to the wrong place. Shee is a philosopher of capital, a leader who firmly believes that banking, stripped of its human element, is an empty vessel.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>The Real \u201cSoul of Banking\u201d<\/strong><\/p>\n\n\n\n<p>To understand Shee\u2019s approach to wealth, you have to understand his  approach to the world. Having covered vast, diverse markets across Africa, the Middle East, and Asia, he isn\u2019t the type to just parachute into a region and look at a spreadsheet. He is a voracious reader of history.<\/p>\n\n\n\n<p>\u201cI read into the history of what transpired in those countries, how they became the countries they were, what their early leaders were talking about&#8230; and therefore what they need,\u201d he explains. Once you understand the cultural and historical heartbeat of a place, the banking naturally follows. \u201cThe real soul of banking is the very purpose of it. Banking exists to facilitate commerce, to facilitate capital flows so that economies and communities can be developed. I\u2019ve always looked to see how the work I do every day can make a difference to real people.\u201d<\/p>\n\n\n\n<p>This human-centric anchor has perfectly positioned him to guide today\u2019s ultra-wealthy. The paradigm of giving has completely shifted. It is no longer \u201cgiving for giving\u2019s sake.\u201d Today\u2019s affluent families are directing their wealth toward intensely personal, purpose-driven themes\u2014whether it\u2019s climate sustainability, healthcare, or setting up family foundations to lift the communities where they first struck gold. Astoundingly, more than 60% of the investments made by DBS wealth clients are currently in themes aligned with ESG (Environmental, Social, and Governance) indices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"http:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/09\/She-Koon-03.png\" alt=\"\" class=\"wp-image-69977\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>The \u201cPhygital\u201d Equation and the Next-Gen Trailblazers<\/strong><\/p>\n\n\n\n<p>In an era dominated by artificial intelligence (AI) and algorithmic trading, Shee champions a deeply \u201cphygital\u201d approach. Technology, he argues, is a brilliant channel to increase efficiency, but it must never eclipse the relationship. \u201cWe should always leverage technology, but never lose sight that technology is not what it does to human beings, but what it does for and with human beings,\u201d he asserts. Ultimately, wealth management is anchored on trust, and trust requires a human touch.<\/p>\n\n\n\n<p>This empathy is crucial when navigating the greatest wealth transfer in history. While many view the incoming generation of tech-savvy successors as radical disruptors, Shee simply sees the natural progression of history. \u201cThe so-called older generation were likewise trailblazers in their days,\u201d he notes. \u201cThe next generation is just the next wave of innovation.\u201d<\/p>\n\n\n\n<p>By establishing next-generation wealth planning and transition, and setting up comprehensive family office, Shee\u2019s team bridges the gap. They equip the digitally native generation with insights into legacy planning while helping patriarchs and matriarchs integrate digital asset ecosystems into their portfolios, creating a seamless, cross-generational synergy.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI\u2019ve always looked to see how the work I do every day can make a difference to real people.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-medium-font-size\"><strong>A Tale of Two Cities<\/strong><\/p>\n\n\n\n<p>As global wealth dramatically shifts toward Asia, the dynamic between Hong Kong and Singapore is often portrayed as a fierce rivalry. Shee, however, views them as the ultimate complementary force.<\/p>\n\n\n\n<p>Hong Kong serves as the natural nexus to Northeast Asia, boasting incredibly deep, dynamic capital markets. Singapore acts as the gateway to Southeast Asia, South Asia, and the Middle East. Beyond its infrastructure, Shee points out Singapore\u2019s unique \u201chidden wealth\u201d: its extraordinary multicultural and multi-racial diversity. From the vast array of Chinese dialects (Hokkien, Teochew, Hakka, Cantonese) to Malay, Indian, and vast expat communities, this melting pot creates an unparalleled environment for managing global wealth. \u201cThese two wealth hubs complement each other\u201d he says.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"http:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/09\/She-Koon-02.png\" alt=\"\" class=\"wp-image-69974\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>The Unconventional Playbook<\/strong><\/p>\n\n\n\n<p>When it comes to cultivating the next generation of financial talent to manage these complex ecosystems, Shee doesn\u2019t look at technical prowess first.<\/p>\n\n\n\n<p>\u201cI hire for values and attitude, and I train for knowledge and skills,\u201d he states flatly. \u201cKnowledge can be acquired, but values are very much who the person is.\u201d In an industry built on cross-generational trust, integrity and a genuine desire to do right by the customer are nonnegotiable.<\/p>\n\n\n\n<p>And his most unconventional advice for young professionals hungry for success?<\/p>\n\n\n\n<p>\u201cDon\u2019t chase your next promotion. Don\u2019t just focus on your next pay rise,\u201d he advises. In a world obsessed with titles and money, he urges young talent to let success come to them organically as a result of who they are and how they build their careers. \u201cIf you start focusing on just those tangible things&#8230; you will start missing out on what\u2019s really important to sustain a long-term, meaningful career.\u201d<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>The Final Ledger<\/strong><\/p>\n\n\n\n<p>Strip away the global portfolios and market strategies, and Shee Tse Koon\u2019s personal definition of a wealthy life is remarkably grounded.<\/p>\n\n\n\n<p>True wealth isn\u2019t the number in the bank. It is the culmination of your accumulated experiences, your networks, your acquired knowledge, and your core beliefs. It is about taking all of those elements and using them to amplify your impact on the world. \u201cUse that to inspire, to enable even more people,\u201d Shee reflects. \u201cThat can amplify the effect today, and that can amplify the effect beyond today. That, to me, is true wealth.\u201d<\/p>\n\n\n\n<p><em>Photography : Ivan Wong<br>Hair And Makeup Artist\uff1aLisa Hung<br>Special Thanks Four Seasons Hotel Hong Kong (Presidential Suite)<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For DBS Group Executive and Group Head of Consumer Banking Group and Wealth Management, Shee Tse Koon, the<br \/>\nrelentless pursuit of sheer numbers is completely a thing of the past. Championing the true \u201csoul of banking,\u201d he explores how modern ultra-high-net-worth families are shifting toward purpose-driven philanthropy, why human empathy remains irreplaceable, and why you shouldn\u2019t chase your next promotion.<\/p>\n","protected":false},"author":25,"featured_media":70154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[249],"tags":[3061],"authors":[3054],"class_list":["post-70093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-gq-wealth","authors-kevin-wang"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Soul of Capital: Shee Tse Koon on Purpose, History, and Why You Shouldn\u2019t Chase Your Next Promotion<\/title>\n<meta name=\"description\" content=\"For DBS Group Executive and Group Head of Consumer Banking Group and Wealth Management, Shee Tse Koon, therelentless pursuit of sheer numbers is completely a thing of the past. 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Championing the true \u201csoul of banking,\u201d he explores how modern ultra-high-net-worth families are shifting toward purpose-driven philanthropy, why human empathy remains irreplaceable, and why you shouldn\u2019t chase your next promotion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-shee-tse-koon-interview\" \/>\n<meta property=\"og:site_name\" content=\"GQ Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gqhongkong\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-17T03:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/09\/She-Koon-01-copy-819x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"819\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mike Lai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Lai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-shee-tse-koon-interview#article\",\"isPartOf\":{\"@id\":\"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-shee-tse-koon-interview\"},\"author\":{\"name\":\"Mike Lai\",\"@id\":\"https:\/\/ec2-13-228-134-54.ap-southeast-1.compute.amazonaws.com\/#\/schema\/person\/f20911166264f7cc9f28fa04eae3c599\"},\"headline\":\"\u3010GQ Wealth\u3011The Soul of Capital: Shee Tse Koon on Purpose, History, and Why You Shouldn\u2019t Chase Your Next Promotion\",\"datePublished\":\"2026-09-17T03:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-shee-tse-koon-interview\"},\"wordCount\":1052,\"publisher\":{\"@id\":\"https:\/\/ec2-13-228-134-54.ap-southeast-1.compute.amazonaws.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-shee-tse-koon-interview#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/09\/She-Koon-01-copy.png\",\"keywords\":[\"GQ Wealth\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-shee-tse-koon-interview\",\"url\":\"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-shee-tse-koon-interview\",\"name\":\"The Soul of Capital: Shee Tse Koon on Purpose, History, and Why You Shouldn\u2019t Chase Your Next Promotion\",\"isPartOf\":{\"@id\":\"https:\/\/ec2-13-228-134-54.ap-southeast-1.compute.amazonaws.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-shee-tse-koon-interview#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-shee-tse-koon-interview#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gqhongkong.com\/wp-content\/uploads\/2026\/09\/She-Koon-01-copy.png\",\"datePublished\":\"2026-09-17T03:59:00+00:00\",\"description\":\"For DBS Group Executive and Group Head of Consumer Banking Group and Wealth Management, Shee Tse Koon, therelentless pursuit of sheer numbers is completely a thing of the past. 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