{"id":70492,"date":"2026-09-18T14:00:00","date_gmt":"2026-09-18T06:00:00","guid":{"rendered":"https:\/\/gqhongkong.com\/?p=70492"},"modified":"2026-09-18T12:17:42","modified_gmt":"2026-09-18T04:17:42","slug":"gq-wealth-alexandre-bigler-interview","status":"publish","type":"post","link":"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-alexandre-bigler-interview","title":{"rendered":"[GQ Wealth] Alexandre Bigler: Timeless Wealth"},"content":{"rendered":"\n

As the head of Christie\u2019s watch department in Asia Pacific, Alexandre Bigler deals with \u201ctime\u201d every day. In his philosophy of wealth, time is perhaps the only form of asset that cannot be created, borrowed, or replaced. \u201cWhen I hold a century\u2010old timepiece in my hands,\u201d he says, \u201cI see not just superlative craftsmanship, but also the mind that designed it, the artisans who assembled it by hand, the family that treasured it, and the historic moments it silently witnessed.\u201d In his eyes, true wealth is never about the gains or losses on a balance sheet; it is about whether we can become guardians of time rather than mere passers\u2010by, and whether we can pass on precious objects imbued with warmth and stories into an unknown future.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Alexandre\u2019s own career is itself a richly seasoned \u201cworld\u2010timer\u201d watch. Starting in Switzerland, he worked successively in Geneva, London, and Bangkok before taking the helm in Hong Kong\u2014each city adding a unique cog to his journey. \u201cEvery city taught me something different. Switzerland gave me technical rigour; London showed me the importance of scholarly research; Bangkok taught me that relationships are built on trust; and Hong Kong revealed speed and entrepreneurship.\u201d He adds with conviction: \u201cThe most important lesson I\u2019ve learned is that expertise can get you through the door, but only character keeps it open. The most valuable capital I have accumulated in my career has never been financial\u2014it is credibility.\u201d<\/p>\n\n\n\n

\"\"
A F.P. Journe Black Label Parking Metre platinum dual\u2010time wristwatch, sold at Christie\u2019s Hong Kong in May this year, achieved a new world auction record for this model.<\/figcaption><\/figure>\n\n\n\n

With the auction market flourishing, watch collecting has long since evolved from a mere hobby into a highly investable asset class, even finding its way into discussions of asset allocation within family offices. Yet Alexandre observes that only those who can seamlessly blend personal passion with an investment perspective can ascend to the ranks of the most distinguished collectors. \u201cBuying purely for investment tends to tip into speculation; buying purely on emotion can lack discipline. The strongest collections are always built at the intersection of passion and knowledge.\u201d When a collector begins to look beyond individual references and starts thinking holistically\u2014 studying rarity, provenance, production numbers, market liquidity, historical significance, and long\u2010term supply, rather than just following trends\u2014 they gradually develop a keen instinct for watch investment. But Alexandre emphasises: \u201cThat does not mean removing emotion. Quite the opposite. Emotional conviction often leads collectors to discover extraordinary pieces before the wider market has recognised their value.\u201d<\/p>\n\n\n\n

\"\"
Top Lot of Christie\u2019s Hong Kong Important Watches Spring Auction: Patek Philippe Sky Moon Tourbillon Ref. 5002P\u2010001 from the Kronos: Titans of Time Collection.<\/figcaption><\/figure>\n\n\n\n
\n


\u201cWatch collecting reflects an appreciation for craftsmanship, permanence, and heritage\u2014qualities that, far more than any short\u2010term trend, define truly enduring wealth.\u201d<\/p>\n<\/blockquote>\n\n\n\n

For many newcomers to the auction world, a common dilemma is whether to follow auction records or simply trust their own instincts and preferences. Alexandre usually tells them: do both, but strike the right balance. \u201cAs a rule of thumb, I believe about seventy percent of a collection should consist of watches you genuinely love\u2014pieces you would be happy to hold regardless of market conditions. The remaining thirty percent can be more opportunistic\u2014 acquired for their rarity, historical importance, or market value.\u201d Markets have their ups and downs and cyclical patterns, but personal taste tends to be far more enduring. If you only chase auction results, you will forever be pursuing yesterday\u2019s successes. If you act solely on emotion, you may overlook crucial factors like condition, originality, or liquidity. The most valuable collections find equilibrium between the heart and the mind.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

On the subject of liquidity\u2014a perennial concern in the investment world\u2014Alexandre cites three key factors: desirability, rarity, and global recognition. The most liquid pieces, he notes, are those with an international collector base, transparent market pricing, and consistently strong demand across continents\u2014such as certain vintage Patek Philippe models, exceptional Rolex sports watches, and leading independent watchmakers\u2019 creations. \u201cBut remember,\u201d he cautions, \u201cliquidity is not the ultimate goal of collecting. Some watches deserve to stay in a collection for decades, because their historical significance deepens with time. Extraordinary complications, unique provenance, or museum\u2010calibre works often grow in importance as surviving numbers diminish. A great collector does not only ask, \u2018Can I sell it for a profit tomorrow?\u2019 They also ask, \u2018Will this watch still matter in thirty years?\u2019\u2014 and these are two fundamentally different questions. The former is mere transaction; the latter is legacy.\u201d<\/p>\n\n\n\n

In an age that worships speed, a great wristwatch can teach us the meaning of patience. It reminds us that excellence is slowly forged through the long sedimentation of time. Watch collecting reflects an appreciation for craftsmanship, permanence, and heritage\u2014qualities that, far more than any short\u2010term trend, define truly enduring wealth.<\/p>\n\n\n\n

Photography: Gregory Chong
Photo Courtesy of Christie’s Images Ltd. 2026<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

True wealth lies not in what we possess today, but in what we preserve for tomorrow. A watch reminds us that the ultimate luxury is continuity\u2014passing on what matters across generations. This is the philosophy of wealth distilled by Alexandre Bigler, Head of Watches, Asia Pacific at Christie\u2019s, after decades immersed in the world of horology.<\/p>\n","protected":false},"author":19,"featured_media":70446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[249],"tags":[],"authors":[],"class_list":["post-70492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en"],"acf":[],"yoast_head":"\n[GQ Wealth] Alexandre Bigler: Timeless Wealth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gqhongkong.com\/en\/lifestyle-en\/gq-wealth-alexandre-bigler-interview\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[GQ Wealth] Alexandre Bigler: Timeless Wealth\" \/>\n<meta property=\"og:description\" content=\"True wealth lies not in what we possess today, but in what we preserve for tomorrow. 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