{"id":70898,"date":"2026-09-17T23:13:00","date_gmt":"2026-09-17T15:13:00","guid":{"rendered":"https:\/\/gqhongkong.com\/?p=70898"},"modified":"2026-09-21T12:21:04","modified_gmt":"2026-09-21T04:21:04","slug":"dario-vitale-is-now-creative-director-of-emporio-armani","status":"publish","type":"post","link":"https:\/\/gqhongkong.com\/en\/style-en\/dario-vitale-is-now-creative-director-of-emporio-armani","title":{"rendered":"Dario Vitale is Now Creative Director of Emporio Armani"},"content":{"rendered":"\n<p>It\u2019s been a roller coaster of a year for Dario Vitale. Twelve months ago, in September 2025, Vitale presented his first collection as the newly minted chief creative officer of Versace. Less than three months later, despite the collection\u2019s enthusiastic reception (\u201c<a href=\"https:\/\/www.gq.com\/story\/versace-ss26-dario-vitale-debut\">Am I a Versace Guy Now?<\/a>\u201d posed Samuel Hine in his laudatory review for\u00a0<em>GQ<\/em>),\u00a0<a href=\"https:\/\/www.gq.com\/story\/dario-vitale-versace-exit\">he was out<\/a>. Today, Armani announced Vitale\u2019s new role leading menswear and womenswear at Emporio Armani, and designing accessories for Emporio and Giorgio Armani.<\/p>\n\n\n\n<p>Creative directors at the world\u2019s most famous fashion houses come and go with the frequency of White House staff these days, but the decision to hire Vitale isn\u2019t just the latest move in\u00a0<a href=\"https:\/\/www.gq.com\/story\/the-gq-guide-to-the-great-fashion-designer-shakeup\">the fashion industry\u2019s ongoing game of musical chairs.<\/a>\u00a0Following founder\u00a0<a href=\"https:\/\/www.gq.com\/story\/giorgio-armani-passing-91\">Giorgio Armani\u2019s death<\/a>\u00a0at age 91 last year, Vitale is now the first person outside the designer\u2019s immediate family to hold a creative director role at the company.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DdWBaIxir4a\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DdWBaIxir4a\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DdWBaIxir4a\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Emporio Armani (@emporioarmani)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>The move makes sense. Vitale is best known for helping to revitalize Miu Miu, growing the Prada-owned brand into a billion-dollar business during his 15-year tenure. His single collection at Versace, where he took over from Donatella Versace (who in turn took over from founder Gianni Versace following his 1997 murder), showed similar promise, earning near-universal praise for Vitale and building excitement around a brand that had lost some of its luster in recent years. While no official reason was given for Vitale\u2019s subsequent sacking, because it followed the Prada Group\u2019s purchase of Versace the previous spring, some speculated it had as much to do with corporate politics as creative direction.<\/p>\n\n\n\n<p>Emporio Armani, the youth-oriented lifestyle brand founded by Mr. Armani in 1981, finds itself in a similar position, with a massive archive and a respected name but little in the way of contemporary heat. As mainline Armani&#8217;s popularity continues to surge amid the ongoing \u201890s revival, Emporio has massive potential to stage a comeback of its own with Vitale at the wheel.<\/p>\n\n\n\n<p>The timing is also significant. Giorgio Armani\u2019s will stipulated that his heirs, led by the maestro\u2019s former life-and-business partner, 73-year-old Pantal\u00e9o Dell\u2019Orco, must sell up to 45 percent of the company within five years of his death, or make an initial public offering. Vitale\u2019s creative talents, and whatever excitement he manages to build around Emporio Armani will only sweeten the deal. Versace\u2019s loss might be Armani\u2019s gain.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following his brief tenure at Versace, the revered Italian designer becomes the first non-family member to serve as creative director at the house of Armani.<\/p>\n","protected":false},"author":21,"featured_media":70899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[248],"tags":[3084,3085],"authors":[1218],"class_list":["post-70898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style-en","tag-dario-vitale","tag-emporio-armani","authors-jeremy-freed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dario Vitale is Now Creative Director of Emporio Armani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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