19 August 2025

Bottega Veneta Brings Tamori and Daiki Tsuneta in a Music–Fashion Collaboration

The new campaign includes a free cassette tape you can get from their Ginza and Omotesando flagship stores.

By Edmond Leung

Image Courtesy of

Bottega Veneta today announced its Japan-exclusive project “When your own initials are enough”, inviting Japanese variety show legend Tamori (Kazuyoshi Morita) and King Gnu’s vocalist and guitarist Daiki Tsuneta to collaborate. The campaign visuals were shot by renowned photographer Tomoyuki Kawakami.

Since its founding in 1966, Bottega Veneta has carried “When your own initials are enough” as its brand philosophy. The slogan embodies the house’s dedication to craftsmanship and understated luxury, while also expressing respect for individuality. In this new project, Bottega Veneta presents the meeting of two figures from different backgrounds and generations—Tamori and Daiki Tsuneta—blending tradition with modernity, and classic with innovation, into a unique fashion performance.

A cultural icon in Japanese entertainment, Tamori has long woven his humor, wit, and versatility into television and film, earning widespread affection from audiences. From hosting the legendary talk show Waratte Iitomo! (It’s Okay to Laugh!) to participating in numerous cultural events, his distinctive hosting style profoundly shaped Japan’s pop culture across the 1980s and 1990s.

In sharp contrast, the new generation is represented by Daiki Tsuneta. Beyond being a core member of the rock band King Gnu, Tsuneta leads the music collective Millennium Parade and runs the creative label PERIMETRON. His musical vision spans rock, jazz, hip-hop, and electronic, pushing the boundaries of Japanese music with an avant-garde approach.

For this “When your own initials are enough” project, Tsuneta also composed an original track fusing tribal rhythms with jazz elements—combining primal energy with delicate emotion, creatively drawing inspiration from the phonetics of “Bottega Veneta.” The result is a bold artistic experiment.

Reflecting the digital era of music consumption, the song has been released across major streaming platforms. Yet, in a nod to nostalgia, Bottega Veneta and Tsuneta also chose to release it as a physical cassette tape. These tapes are being distributed free of charge at the Ginza and Omotesando flagship stores, as well as at Bottega Veneta boutiques and record stores nationwide. This gesture not only highlights the brand’s commitment to heritage but also adds collectible value to the project—a must for King Gnu and Daiki Tsuneta fans alike.